He said if an advertiser identifies someone who has a cat and targets them through advertisements for cat food, the harm there is minimal. But, when an advertiser targets someone who has an insecurity about their appearance by showing them ads for cosmetic surgery or weight-loss pills not approved by medical boards, that’s when it becomes dangerous.
“With micro-targeting, there are now personal information being used to narrowly target us for ads. Consumer advocates simply cannot proactively respond to deceitful campaigns or unfair market abuses if they can’t see it themselves,” Férdeline said.
The implications extend beyond just advertisements selling personal products. Last year, Facebook received criticism after it was revealed that a London-based political consultancy, Cambridge Analytica, improperly harvested as many as 87 million Facebook profiles for data.
Even more concerning is the fact that large tech companies are collecting data, which have been used to build models of users that can predict how they are going to behave or respond to certain ads and other messaging.
from Viral News Reports http://bit.ly/2URccE2
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